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Threshold is currently in production on its first full-length digitally animated feature film called "FOODFIGHT!," The movie takes place at night in a supermarket when the humans go home. The grocery store transforms into a teeming metropolis where the detergent aisle now looks like 7th Ave in Manhattan and the boxes of Tide resemble the Chrysler building. Product icons come alive in a "wild city" and head towards the hottest club in town, the Copacabana. All's well until Brand X moves into town. The film follows the epic adventures of some of the most famous branded characters in the world and that we've created like Dex Detective and Daredevil Dan as they battle the evil Brand X for control of the store.
Threshold has secured the exclusive rights to use products and character icons in the film from virtually all of the biggest Consumer Packaged Goods companies in the world like Proctor & Gamble, Pepsi Co./Frito Lay, International Home Foods, Del Monte/Starkist, and dozens more---about $40 billion worth of Intellectual Property
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